Capstone Benefits
The services of Capstone are designed to fill the gaps we so often see in employee benefit administration. That is why we extend far beyond what you might see from a typical consultant or broker and give you the information, tools and insight you need to provide competitive and effective benefits to your employees. Rather than contracting and coordinating with multiple vendors and service firms, you can rely on one trusted advisor to be your advocate in the complex world of healthcare.

Plan Marketing Services  High visibility and active outreach

You may offer one of the best employee benefits packages in your industry, but if you’re not marketing it effectively to members and prospective members, you might as well save your money. Given the intense level of competition, those charged with administering employee benefits typically do not have the marketing expertise that’s needed to effectively promote, and thereby grow, the plan. While this primarily applies to multiple employer or association health plans, many large employers and consortiums are also challenged by developing a solid marketing and communication program.

Capstone Benefits will bring innovative ideas and solutions to make your benefits stand out from all others.

Dedicated Web Site

Capstone will create a web site dedicated to promoting your benefits. This can encompass not just your health plan, but all the benefits that you provide. The web site will contain fresh information and is a visually appealing way to enhance your image to your members. Advantages of communicating your benefits in this manner include:

  • Promotes strong brand identification
  • Provides an at-a-glance view of all member/employee benefits
  • Gives members easy access to the latest forms and information
  • Enables cross selling of additional products/services and is a potential revenue source
  • Keeps members current with the latest plan updates and compliance requirements

New Member Marketing

Capstone knows how to market your plan to prospective and current members to bring about stability and growth. We will develop a marketing strategy, prepare and distribute materials, and perform on-site presentations to highlight the advantages of your plan. We will insure that your plan looks current and competitive in today’s ever changing market.

Member Retention Marketing

Our marketing to existing members will increase your retention rates, which is critical for the overall growth of your plan. We will promote on-going communication, reinforce plan benefits and cross sell services.